IKEA's Globalization Strategies and its Foray in China |
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Abstract:
Issues:
» Role of socio, economic, political and cultural factors that prevail in China
in shaping IKEA's strategy in China Contents:Keywords:IKEA, Globalization, Standardization, Localization, IKEA Way, Do-it-yourself (DIY) Principle, Corporate Structure, Corporate Identity, Business Environment in China, Chinese Furniture Market, Business Model, Low-Price Strategy, Corporate Culture, National Responsiveness |
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